Another interesting look at lessons learned from the weakness in Democratic messaging from Al From for POLITICO MAGAZINE, published on November 16, 2014.
Elections are about the future, not the past, and political parties, too often, fight the last election rather than the next one. Yet sometimes history offers important lessons for the future.
In the 1980s, Democrats suffered the worst shellackings any party has ever suffered in three consecutive presidential elections. The primary reason: Our message was wrong. We were trying to sell a product the American people did not want to buy. On the economy, for example, Democrats offered fairness; most Americans wanted the opportunity to get ahead.
As a result, too many voters believed they could not trust Democrats to offer them hope and to further their economic interests. No amount of money, technology, campaign strategy or tactics could reverse our losses. We needed new ideas. We needed to change our message.
Read the full story here: http://www.politico.com/magazine/story/2014/11/a-blueprint-for-democratic-victory-112944.html