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Apple tops Greenpeace clean energy report

Posted by New Leaders Council 4 Admin on May 13, 2015 at 12:43 PM

Originally published on USA Today Money by Marco Della Cava on May 12, 2015.

The good news about the Internet age is that digital connectivity, economies of scale and the streamlining of business processes can lead to a reduction in the planet’s carbon footprint. Think electric drones delivering all your packages as opposed to gasoline-burning trucks.

But the bad news is this high-tech transition will require unprecedented amounts of power for everything from server farms to manufacturing plants. Some companies are doing a better job than others in preparing for this imminent reality – perhaps none better than Apple (AAPL), according to a report released Tuesday by the environmental watchdog group Greenpeace.

The Cupertino-based tech company tops a list of 13 tech companies when it comes to corporate environmental initiatives, with the lone 100% Clean Energy Index score for its use of renewable resources and A-grade transparency. This year, Apple announced it would be building a new data center in Arizona powered by solar as well as adding green data centers in Denmark and Ireland. To hammer the eco-message home, CEO Tim Cook noted a few months ago that the company’s forthcoming new headquarters in Silicon Valley – a huge infinite loop ring that was first envisioned by late founder Steve Jobs – would be powered by a 2,900-acre First Solar array that would set the company back nearly $900 million.

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