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Emerging Markets Are Innovation Crucibles

Posted by Steve Schram on May 11, 2016 at 10:35 AM

Originally published on May 9, 2016 on Forbes by Jonathan Salem Baskin.

The challenging, unpredictable, and often cutthroat competition in emerging markets is literally a world away from the cushy workspaces many companies look to for entrepreneurial thinking, butVimpelCom — one of the top 10 largest mobile network operators — sees its presence in some of the planet’s most dynamic markets as the places to spur innovation.

“If we make something work in an emerging market, it’s going to be a low-cost, low-price, potentially disruptive tool than we would see in a developed one, by definition,” said Yogesh Malik, VimpelCom’s CTO, in reference its activities in places like Pakistan, Uzbekistan, Georgia, and Algeria.

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