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The things we do: How a simple text message is the difference between success and failure

Posted by New Leaders Council 4 Admin on April 24, 2015 at 11:47 AM

Originally published on The World Bank on April 21, 2015 by Roxanne Bauer.

Mobile phones are increasingly prevalent throughout the world, and researchers have found that sending text message reminders can help people follow-through with their intentions, significantly increasing the success of development interventions.

“People need to be reminded more often than they need to be instructed.”

These are the wise words of Samuel Johnson, an English author, critic, and lexicographer.  Even though he lived more than 200 years ago, international development interventions are proving him correct today.
 
Reminders for Malaria
 
It’s widely known that failure to adhere to a full course of antibiotic treatment results in treatment failure can also encourage bacterial resistance to antibiotics, threatening the sustainability of current medications. This is extremely important for malaria, which, according to the World Health Organization, results in 198 million cases each year and around 584,000 deaths.  The burden is particularly heavy in Africa, where around 90% of call malaria deaths occur and in children under 5 years of age who account for 78% of all deaths. Low rates of adherence to artemisinin-based combination therapy (ACT) treatments has led to prevalence of antibiotic-resistant Malaria in many parts of the world, particularly Africa.  One of the biggest and simplest reasons why people fail to complete the full treatment for Malaria is that they forget.

Read the full story here: http://blogs.worldbank.org/publicsphere/things-we-do-how-simple-text-message-difference-between-success-and-failure