Originally published on May 1, 2016 on Forbes by Jeff Fromm.
Millennials are disloyal and they have no brand equity and jump from product to product.
This may have been something you have thought or heard in the past. However, this is one of the biggest myths regarding the millennial generation. Just over half (50.5%) of millennials say they are extremely loyal or quite loyal to their favorite brands, according to a research study conducted by Elite Daily.
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