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Online Reviews? Researchers Give Them a Low Rating

Posted by Steve Schram on June 10, 2016 at 10:36 AM

Originally published on June 7, 2016 on The New York Times by David Streitfeld.

Botto Bistro is far from the worst restaurant in America. But it doesn't mind if you think so.

A small Italian place in a strip mall across the bay from San Francisco, Botto is just a few miles from my house. The other night, I packed up the family and headed off for dinner.

I remembered one of Botto’s reviews on Yelp said, “The pizza tastes like the rag at Denny’s that they use to wipe down the counters and tabletops,” so we decided to get that, plus a beet salad.

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