Originally published on October 7 in Forbes by Jonathan Salen Baskin.
Buildings using smart coatings that absorb pollution. Airplanes wrapped in heat-deflecting tech borrowed from eggplant biology. Surfaces of wind turbine blades that slice through the air with practically no drag.PPG doesn’t just make paint anymore, and its approach to surface coatings reveals much about the drivers and processes of successful innovation.“Actually, we’ve been innovating on environmental issues since the early 60s,” explained Chuck Kahle, PPG’s VP of Coatings R&D and CTO. “Things like improvements in transfer efficiency, rust prevention, lead-free paints, these were all opportunities to innovate products.”“I think now we’re at the forefront of the next wave, which will center on increasing the functionality of systems overall.”
Read the full story here: http://www.forbes.com/sites/jonathansalembaskin/2015/10/07/ppg-innovation-more-than-skin-deep/