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Why food delivery is an uphill battle for Amazon, Google, and Uber

Posted by New Leaders Council 4 Admin on September 23, 2015 at 7:17 PM

Originally published on Fortune on September 23, by Sarah Silbert. 

From scale to inventory, there are plenty of challenges.

For such a simple concept, the same-day delivery market is starting to look mighty complicated. Established players like Amazon are expanding to include food and alcohol on demand, while Google GOOG 0.55% is throwing some of its substantial resources into grocery and produce delivery in select cities, building upon its Express service for dry foods and other products.

The ever-ambitious Uber is also getting in on the action, with UberEATS already up and running in several cities and its own version of restaurant delivery rumored to be launching in New York this fall. Whereas these companies once merely dipped their toes into the world of on-demand services, they’re now blurring the distinction between specialized delivery companies and full-fledged restaurant delivery services.

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