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Why Micro-Innovation Should Be At The Core Of Your Digital Transformation

Posted by Dustin Robinson on February 08, 2016 at 12:35 PM

Originally published on February 2, 2016 on Forbes by Daniel Newman. 

Believe it or not, practically everyone is a micro-innovator. If you’ve ever created a better way of organizing digital files at the office or convinced your department to adopt a new workflow application, you contributed to business progress. Micro-innovations are small but mighty changes, and the fact that these incremental moves can stimulate profound organizational change makes them an integral piece of an organization’s core digital transformation strategy.

Micro-Innovation Supersedes Macro-Innovation

Macro-innovation can serve as a springboard to success, but the cycle of macro-innovation is unpredictable and unsustainable. Also, focusing primarily on large-scale advances may stifle the potential for smaller, practical ideas, with disastrous results. BlackBerry is one such cautionary tale. The company led the way in smartphone development for several years, creating large disruptions in the marketplace with each new innovation, but when competitors started creating small but meaningful changes to the basic technology, BlackBerry lagged behind, and eventually could no longer maintain its industry lead, which led to huge financial losses and eventual personnel shakeups. Today, though starting to recover, the brand routinely falls behind Samsung, Apple and other popular mobile tech vendors.

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